As a commercial auto insurance broker, you work in a highly competitive environment and constantly try to secure better terms for your clients. But sometimes your attempts fail even before the start, as insurers just overlook your submissions.
In our previous article, we discussed the chaos behind most insurance submissions and its hidden costs. In short:
- Days lost chasing and compiling data.
- Free-form templates make every submission look different to insurers.
- Unstructured and incomplete data leads to assumptions, wrong conclusions, and, often, inflated premiums.
- Submissions are mass-mailed to insurers, flooding their inboxes.
Insurers’ inboxes are overloaded, brokers work harder with the same results, and fleets face slower responses or higher prices.
The underwriter's challenge: Noise vs. signal
From the underwriter’s perspective, the inbox is a wall of noise built from hundreds of emails with spreadsheets and PDFs attached. Each of these submissions competes for their very limited attention. This is the "first-look" problem.
With limited time, underwriters rely on their first impression – a strong one earns attention; a weak one gets overlooked, delayed, or overpriced.
What is considered the insurer’s problem can become the broker’s opportunity. Getting a competitive quote isn't about sending more submissions; but sending a better one to insurers that are most likely to provide a quote.
The first to understand this simple truth will get a competitive edge.
What a winning submission must look like
Usually, people start the discussion with “quality data.” But before an underwriter ever studies the data, one question comes first:
"Is this even for me?"
A winning submission signals its relevance to the receiving insurer from the start. Ideally, it should metaphorically have a "THIS SUBMISSION CONFORMS TO YOUR APPETITE" label at the underwriter’s eye-level. In other words, a top-tier submission is one that is sent to a well-matched insurer, ensuring that their appetite aligns with your client's risk profile.
Once you've passed the “appetite filter,” you've earned a closer look. Now, the goal is to simplify the underwriter's job by presenting comprehensive, structured risk information in their preferred format.
Underwriters reward clarity starting from the first view. The easier you make their job, the better your chances of getting a fair quote.
How Draivn Changes the Game
This is where Draivn steps in with its EZ Quote solution, designed to address these challenges and win underwriters’ attention. We'll help you move beyond the submission mess with:
- Digitalized process. Brokers can share information on behalf of their clients directly with the selected insurers, without endless calls and back-and-forth emails. All that happens in a few clicks.
- Smart triage. EZ Quote matches fleet risk profiles with insurers’ appetites. This means your requests reach the insurers most likely to quote. An underwriter doesn’t need to guess. Instead, they immediately see“This submission matches your appetite,” literally.
- Comprehensive data set. Standardized, complete, and structured information is delivered in a format underwriters prefer.
Conclusion: Winning submissions, faster quotes, better terms
Let’s sum it up. A comprehensive, structured submission that is accurately matched and sent to the right insurer gets an underwriter's full attention. This translates into:
- Faster quote turnaround times for your clients.
- More competitive terms by effectively showcasing their unique risk profile.
- A higher bind rate for you.
Stop submitting in the dark – try Draivn to get noticed. Message us here on LinkedIn or learn more about Draivn at draivn.com.
